Privacy Policy

Privacy and Cookie Policy

Privacy Policy and Cookie Policy - Processing of personal data pursuant to EU Regulation no. 679/2016 ("GDPR")

Data controller

The Data Controller Vision Lab S.R.L. SEMPLIFICATA - VIA CALDA 10, 20135 BOLOGNA, P. IVA IT03987651209 (here in after, "Data Controller").

To contact the Owner send an email to

The Data Controller ensures compliance with all regulations on privacy pursuant to the European Regulation for the protection of personal data no. 679/2016 (GDPR, "General Data Protection Regulation") and subsequent amendments.

Types of data processed

The data covered by this policy are all personal, identifying and non-sensitive data (by way of example but not limited to, name, surname, company name, address, telephone, e-mail - hereinafter, "personal data" or even "data") expressly provided by those who interact with the web services of this site accessible electronically at the following address (hereinafter, "Site"). The information is provided only for this Site and not for other websites that may be consulted by the user through links.

Purpose of data processing

Personal data are processed for the following purposes (hereinafter, "Service Purposes"):

  • manage and provide the services offered through the Site;
  • allow the user to use the services expressly requested;
  • process a contact request generated by the Site (e.g., respond to an email received, contact you by phone);
  • make communications relating to the conduct of the relationship established;
  • processing of personal data provided by the user and those inferred from his navigation on the Site in order to provide a service consistent with the use of the service itself;
  • collection, storage and processing of navigation data to perform statistical analysis in anonymous and aggregate form;
  • to comply with obligations laid down by law, regulation, Community legislation or an order of the Authority;
  • prevent or detect fraudulent activity or abuse harmful to the Site;
  • exercise the rights of the Holder, for example the right to exercise a right in court.

Furthermore, only with the user's specific and separate consent, personal data are processed for the following other purposes (hereinafter, "Other Purposes"):

  • sending newsletters;
  • emailing communications related to opinion polls and popularity surveys;
  • sending by email invitations to events or subscriptions to events of which the Owner is a party or organiser.

Place of data processing

The processing operations connected to the web services of this Site take place at the headquarters of the Data Controller and at the data centre of the web Hosting where the Site is hosted. They are carried out only by technical personnel in charge of processing, or by persons in charge of occasional maintenance operations. No data deriving from the web service is communicated or disseminated except in cases expressly provided for by law.

Treatment modalities

The personal data provided by users are used only for the purpose of performing the services provided by the Site and only for the purposes indicated in the purposes of processing, are communicated to third parties only if necessary for this purpose.

In addition to the data expressly provided, other data deriving from the user's navigation on the Site may be recorded. For any access to the Site we record the type of browser, operating system, host and URL of origin, as well as the data on the page requested. This data is used in aggregate and anonymous form for statistical analysis on the use of the Site.

Personal data will be processed for the following operations: collection, recording, organization, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, cancellation and destruction of data. The treatment will be carried out with electronic and/or automated and telematic instruments with organization and processing logic strictly related to the purposes and in any case in such a way as to ensure the security, integrity and confidentiality of the data in compliance with the organizational, physical and logical measures provided for by the provisions in force. The Data Controller will process personal data for the time necessary to fulfil the above purposes and in any case for no more than 10 years from the termination of the relationship for the Service Purposes and for no more than 2 years from the collection of data for the Other Purposes.

Data communication

The personal data and/or the results of the above statistical analysis may be communicated to:

  • persons, companies or professional firms that provide assistance and advice to the Owner in accounting, administrative, legal, tax and financial matters;
  • persons to whom the right of access to the data is recognised by legal provisions or orders of the authorities;
  • subjects delegated and/or appointed by the Owner to carry out the activities related to the provision of services on this Site;
  • third party companies or other subjects (by way of example, website providers, cloud providers, e-payment service providers, suppliers, hardware and software support technicians, forwarding agents and carriers, credit institutions, professional firms, etc.) who carry out outsourcing activities on behalf of the Data Controller, in their capacity as data processors.

The personal data of the interested party will not be disclosed for any reason.

The user is not obliged to provide the Owner with the data required by the Site. The provision of data to the Owner is optional, however, in case of refusal of consent for the above purposes, and in case of refusal of consent to the communication of data to the subjects mentioned above, we will be unable to provide the services requested by the user.

Rights of interested parties

Any individual using our Site may:

  • obtain from the Owner, at any time, information about the existence of their personal data, their origin, the purposes and methods of treatment and, if present, to obtain access to personal data and information referred to in Article 15 of the GDPR;
  • request the updating, rectification, integration, deletion, limitation of data processing if one of the conditions provided for in Article 18 of the GDPR is met, transformation into anonymous form or blocking of personal data processed in violation of the law, including data whose retention is not necessary for the purposes for which the data were collected and/or subsequently processed;
  • oppose, in whole or in part, for legitimate reasons, the processing of data, even if pertinent to the purpose of collection and processing of personal data for purposes of commercial information or sending advertising materials or direct selling or for carrying out market research or commercial communication; each user also has the right to revoke consent at any time without prejudice to the lawfulness of the processing based on consent given before the revocation;
  • to receive your personal data, provided knowingly and actively or through the use of the service, in a structured format, in common use and readable by automatic device, and to transmit them to another data controller without hindrance;
  • lodge a complaint with the Guarantor Authority for the protection of personal data in Italy.

At any time the interested party may send any question or request relating to his/her personal data and respect for privacy by writing to the Owner by email.

Data provided voluntarily by users

The optional inclusion of data in the forms on the Site (contact form, newsletter, etc.) as well as the optional, explicit and voluntary sending of data in web forms or e-mail to the addresses indicated on this Site, in order to obtain specific services and/or communications and information, involves the subsequent acquisition of the sender's address, necessary to respond to requests or to provide the services, communications and information requested, as well as any other personal data entered.

This Site and the Owner's Services are not intended for minors under 18 years of age and the Owner does not intentionally collect personal information referring to minors. In the event that information on minors is involuntarily recorded, the Owner will delete it in a timely manner, at the request of the users.

Cookie Policy

The Site uses technical cookies and third party cookies.

Why are cookies used on this Site?

This Site uses cookies in order to optimize the user experience, to make navigation more personal and to facilitate the use of the Site.

Obtaining consent to use cookies

The information and the acquisition of consent may take place, in accordance with the regulations in force and in the simplified manner indicated by the website operator, by closing the banner displayed on the Site.

Technical and aggregate statistics cookies

This Site uses a technical cookie for the time the user navigates the Site (session cookie), the purpose of which is to store certain anonymous information to make the provision of services more secure (choice of navigation language, value for any search filters and shopping cart).

This technical cookie is automatically deleted when you close your browser.

We also use a technical cookie to store your consent to the use of cookies on this Site for a period of 12 months.

Finally, analytical cookies with IP "anonymisation" may be installed to collect information, in aggregate and anonymous form, on the number of users and how users visit the Site. This information is processed in aggregate and anonymous form. The Site does not use profiling cookies.

Third party cookies

This type of cookie integrates features developed by third parties within the pages of the Site such as icons and preferences expressed in social networks in order to share Site content or for the use of third party software services (such as map generation software and additional software offering additional services). These features are programmed so as not to set any cookies when you access the page, to safeguard your privacy. Cookies are set, if so provided by third party sites (e.g. social networks) only when the user makes effective and voluntary use of the functionality. Please note that if the user navigates being logged into the third party site then he or she has already consented to the use of cookies conveyed through this site at the time of registration on the third party site. The collection and use of information obtained through the functionality is governed by the respective privacy policies of the third party sites, to which please refer.

Which third party cookies are used

- Facebook

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Some of our pages use social buttons or Facebook widgets that can set cookies on your computer.

- Google Analytics

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Analytical browsing cookies (appropriately anonymized, thus making them "technical" cookies - ref. Google Analytics guide) generated by Google Analytics, a web traffic analysis service provided by Google Inc. "('Google'). Google Analytics uses cookies to anonymously collect and analyse information about your use of the website. This information is collected by Google Analytics, which processes it for the purpose of compiling reports on website activity for website operators and/or third party operators. Google does not associate the IP address with any other data held by Google or attempt to link an IP address with the identity of a user. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. The data transmitted to Google will be stored on Google servers in the United States. Google may also disclose this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google AdWords

The Owner uses this pixel to know which of its keywords generate the most clicks on Google and conversions into services requested by the "Owner" (e.g. sales or campaign memberships). This tool indicates
to the owner what has happened after users have clicked on his Google ad: for example, whether they have purchased a product from the e-shop or joined a campaign. Thanks to this information, the "Owner"
identifies the most effective keywords for his business. To deactivate this cookie, go to the following page

The Data Controller uses this pixel to find out which of his keywords generate the highest number of clicks on Google and conversions in services requested by the Data Controller (eg sales or adhesions to campaigns). This tool indicates to the Data Controller what happened after users clicked on his ad in Google: for example if they purchased a product from the e-shop or joined a campaign. Thanks to this information, the Data Controller identify the most effective keywords for your business. To disable this cookie, go to the following page

- Google Maps

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Some pages of the Site use interactive maps provided by Google Inc. ("Google"). Google may set cookies to store information and preferences on maps or other Google services associated with pages on which we have embedded Google Maps.

Transfer of data to countries outside the EU

This site may share some of the data collected with services located outside the European Union. In particular with Google, Facebook and Microsoft (LinkedIn) via social plugins and the Google Analytics service. The transfer is authorized according to specifications decisions of the European Union and the Data Protection Supervisor, in particular decision 1250/2016 (Privacy Shield - there information page of the Italian Guarantor), so no further consent is needed. The above mentioned companies guarantee their adherence to the Privacy Shield.

How to change or disable cookies preferences

From your browser settings (e.g. Internet Explorer, Safari, Firefox or Chrome) you can determine which cookies you wish to receive and which cookies you do not. To find out where you can find these settings, which may vary depending on the browser you use, use the "Help" or "Help" function of your browser. Below are some help links to set cookies in popular browsers:

Mozilla FirefoxMicrosoft Internet ExplorerChromeApple SafariOpera

Changes and variations

The Owner will periodically update this Privacy Policy and Cookie Policy document, in order to implement the relevant legislative and international news.

Last updated: 06 December 2021.



All rights reserved. Any use, in whole or in part, of the contents included in the Site, including the storage, reproduction, reworking, diffusion or distribution of the contents through any technological platform, support or telematic network, is prohibited without the prior written authorisation of the Owner.